This multi-event per year program, is collaboratively and globally administered to cultivate, shape and recognize new and emerging talent, methods and means. 

 

Inspiring emerging designers for deeper (research-driven conceptualization), creative and interpretive design thinking, designers are made aware of the greater potential and impact of their work and actions.

 

WYDF simultaneously, cultivates a broader global awareness and builds on the latest development and trends which give rise to social and cultural behaviors, lifestyle and identity/brand building. The program utilizes, examines and forms the impact of technology and social knowledge and how it helps to transforms social culture. In the designer’s realm, this, of course, translates to the designer’s responsibility to provide meaningful vision and possibilities for solutions for an ever improved, connected and sustainable world. This program proposes to develop fresh and clear communication for global interaction, thereby reinforcing the importance of context and place, as well as respect and regard for the local, regional and the global.

 

Founded by Shashi Caan, a Founding Partner of the US and UK Architecture and Design firm, THE COLLECTIVE, and annually operated in alliance with the Guangzhou Design Week, the WYDF has been running since 2014 as an expanded WYDF and Masterclass from both Edinburgh and New York. It is most robustly run across many cities in China.